The Bass Diffusion Model is a mathematical model that helps entrepreneurs forecast the market adoption of a new product, technology or innovation.

The lean startup is a method for conceiving and executing a business initiative that emphasises experimentation and early feedback. Lean startup has become the dominant new business methodology in the technology sector and is rapidly gaining widespread adoption in other industries.

The Business Case Canvas, not to be confused with the Business Model Canvas, is a strategic management template that can be used to describe, visualise and assess the essential components of a business case in a simple and concise way.