MBA Management Models
  • Home
  • Change Leadership
  • Innovation
  • Marketing
  • Operations
  • Strategy
Subscribe
Tagged

Marketing

A collection of 3 posts

Curry's Client Pyramid
Marketing

Curry's Client Pyramid

Curry's Client Pyramid provides a way to classify customers by value, allowing a company to assign appropriately targeted sales and marketing resources to each segment.

  • MBA Management Models
MBA Management Models Sep 16, 2021 • 2 min read
The Marketing Mix: The 7 Ps
Marketing

The Marketing Mix: The 7 Ps

The 7 Ps of the marketing mix (product, price, place, promotion, people, process and physical evidence) provide a helpful checklist to evaluate a product or service by ensuring that the critical areas of a value proposition are considered for the target market.

  • MBA Management Models
MBA Management Models Aug 31, 2021 • 5 min read
Customer Perceived Value (CPV)
Marketing

Customer Perceived Value (CPV)

Customer Perceived Value (CPV) is a conceptual marketing model used to determine the difference between a prospective customers evaluation of all the costs and benefits of a company's offering and the perceived alternatives.

  • MBA Management Models
MBA Management Models Aug 25, 2021 • 4 min read
MBA Management Models © 2022
  • Home
  • Privacy
  • Index
Powered by Ghost