Curry's Client Pyramid provides a way to classify customers by value, allowing a company to assign appropriately targeted sales and marketing resources to each segment.

The 7 Ps of the marketing mix (product, price, place, promotion, people, process and physical evidence) provide a helpful checklist to evaluate a product or service by ensuring that the critical areas of a value proposition are considered for the target market.

Customer Perceived Value (CPV) is a conceptual marketing model used to determine the difference between a prospective customers evaluation of all the costs and benefits of a company's offering and the perceived alternatives.